Consumers lead rich digital lives, and demand to get what they want, wheneverand however they want it. Brands and companies are re-calibrating their strategiesto win over a new type of informed and impatient connected consumer, byexpanding their portfolio to include more on-demand and personalized productsand services. How do we gain insight into the shortcomings and future offers companieswill make to this new consumer? The answer lies in millions of contentitems the consumer shares online. Twitter topic trending is a better indicator thanthe news on what collective trends are. People all over the world can express theiropinions, communicate with each other, discuss topics, spread news, and influenceeach other. The large number of users and messages shared every day create interestingdata and analyzing such data can bring extremely important insights aboutdifferent areas of study, such as human behavior, marketing, linguistics, industrytrends, brand monitoring, politics, etc. Here, we attempt to answer several questions regarding Twitter Data analysis at scale.